Privacy Policy

MaiaZura LLC Legal Team

Last updated: March 26, 2026

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Introduction

MaiaZura LLC ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and protect information obtained through our LinkedIn Lead Generation advertisements for our virtual reality healthcare training solutions.

Effective Date: March 26, 2026
Company: MaiaZura LLC
Address: 310 Kinney Glenn, Durham, NC 27713
Contact: privacy@maiazura.com
Phone: (919) 616-9702

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Information We Collect

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Through LinkedIn Lead Generation Forms

When you interact with our LinkedIn advertisements and submit information through LinkedIn's lead generation forms, we may collect:

• Contact Information: Name, email address, phone number, job title, company name
• Professional Information: Industry, company size, years of experience, department
• Interest Data: Specific training needs, implementation timeline, budget considerations
• LinkedIn Profile Data: Information automatically populated by LinkedIn based on your profile

Automatically Collected Information

• Technical Data: IP address, browser type, device information
• Interaction Data: Ad engagement metrics, form completion data
• Analytics Data: Campaign performance and user behavior patterns

How We Use Your Information

We use the collected information for the following purposes:

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Primary Business Purposes

• Lead Qualification: Assess your training needs and determine product fit
• Product Demonstrations: Schedule and conduct VR training demonstrations
• Customer Communication: Respond to inquiries and provide requested information
• Partnership Development: Explore potential collaboration opportunities with healthcare organizations

Marketing and Communications

• Educational Content: Share relevant healthcare training insights and industry updates
• Product Updates: Inform you about new VR training modules and platform enhancements
• Event Invitations: Invite you to webinars, conferences, and training sessions

Legal Basis for Processing

Under applicable privacy laws, we process your personal information based on:

• Legitimate Interest: For lead qualification and business development activities
• Consent: When you voluntarily submit information through our lead forms
• Contract Performance: To fulfill demonstration requests and training services

Data Sharing and Third Parties

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Service Providers

We may share your information with trusted third-party service providers:

• CRM Systems: Salesforce, HubSpot for lead management and customer relationship management
• Email Marketing Platforms: For delivering educational content and product updates
• Analytics Providers: Google Analytics for campaign performance measurement
• Cloud Storage: Secure data storage and backup services

Business Partners

• UNC Health: As part of our exclusive licensing agreement, we may share relevant information for collaborative training program development
• Healthcare Organizations: When exploring partnership opportunities (with your explicit consent)
• Technology Partners: When exploring partnership opportunities (with your explicit consent)

Legal Requirements

We may disclose information when required by law, court order, or to protect our legal rights and safety.

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Data Retention

We retain your personal information for 24 months from the date of collection or last interaction, unless:

• You request deletion of your information
• Legal requirements mandate longer retention
• Active business relationship requires extended retention

Your Privacy Rights

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Under California Consumer Privacy Act (CCPA)

If you are a California resident, you have the right to:

• Know: Request information about the personal data we collect and how it's used
• Delete: Request deletion of your personal information
• Opt-Out: Opt out of the sale of personal information (we do not sell personal data)
• Non-Discrimination: Receive equal service regardless of exercising your privacy rights

General Rights

All users have the right to:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Withdrawal: Withdraw consent for marketing communications
• Portability: Request your data in a portable format

Data Security

We implement industry-standard security measures to protect your information:

• Encryption: Data transmission and storage encryption
• Access Controls: Limited access to authorized personnel only
• Regular Audits: Security assessments and vulnerability testing
• Secure Infrastructure: SOC 2 compliant cloud storage and processing

Healthcare Data Considerations

As a healthcare technology provider, we adhere to additional privacy standards:

• HIPAA Awareness: While LinkedIn lead data typically doesn't include PHI, we maintain HIPAA-ready processes
• Healthcare Industry Standards: Compliance with healthcare data protection best practices
• Secure Communication: Encrypted channels for sensitive healthcare discussions

International Data Transfers

Your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable privacy laws.

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Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

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Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to active leads
• Updating the effective date at the top of this policy

Contact Information

For privacy-related questions, requests, or concerns:

Privacy Contact: privacy@maiazura.com
Mailing Address: MaiaZura LLC, 310 Kinney Glenn, Durham, NC 27713
Phone: (919) 616-9702

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Data Subject Requests

To exercise your privacy rights or submit data requests:

1. Email privacy@maiazura.com with "Privacy Request" in the subject line
2. Include your full name, email address, and specific request
3. We will respond within 30 days of receiving your request

Compliance and Certifications

MaiaZura LLC is committed to maintaining compliance with:

• California Consumer Privacy Act (CCPA)
• LinkedIn Advertising Policies
• Healthcare industry data protection standards
• SOC 2 security frameworks

Last Updated: March 26, 2026
Version: 1.0

For questions about our VR healthcare training solutions or to schedule a demonstration, please contact us at the information provided above.

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